Jessica Style Inc.
Mon., Jul. 16, 2007 5:29 PM PDT by Karen Brailsford
You've got a successful career as a singer and/or actress and/or or model and/or reality TV star, so what are you going to do next? Why, become a brand, of course! While some celebs don't mind shilling for other people's products, especially if these goods mesh with their own philosophy (think Jennifer Aniston and SmartWater), others prefer to go out on an entrepreneurial limb.
Case in point: Jessica Simpson, whose swimwear collection made its debut Saturday at Miami's Mercedes-Benz Fashion Week. The line includes teensy bikinis (of course!) and conservative one-piece suits (surprising!) and features florals, polka dots and frills. Oh-so-girly, just like Jessica.
The aspiring mogul, who wore a super-tiny outfit with a beachwear feel (above, left) to the after-party (get the details from E! Online's Party Girl), was reportedly super-involved. She had a hand in designing the suits and choosing the models—and she even helped out backstage before the show. (A confession: We find it hard to imagine Jessica doling out sticky tape for errant boobs!)
In between the CDs, reality TV show, movies and tabloid headlines, Jessica's already managed to put out a line of lickable skincare products, affordable clothing and shoes, and a fragrance is slated for 2008. So what's next—a Jessica Simpson karaoke machine? A pink convertible or town house, just like Barbie's?

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Now loading...anna giaquinto Wed, Jul 18, 2007, 12:12 PM
1. she's so tacky and so are her parents.... I'm glad Nick is free of these weird people. I felt bad for him. She thinks she's it. She doesn't sound like a nice girl what a fake bimbo Can't sing or act all she thinks about is money what a little angel papa Joe brought up.... They love MONEY.... Nick you should be prod you got away when you did. Goood for you honey....
HalfBaked Mon, Jul 23, 2007, 2:00 PM
2. yeah, now that her style is criticized all the time who's gonna wanna buy her bathing suits?!
josie Wed, Sep 12, 2007, 9:11 PM
3. Check out my ebay auctions for great authentic outfits just Jessica Simpson wears!!!! RACHEL PALLY MEXICO DRESS!! SAME COLOR AS JESS! JEE LEE WRAP AROUND SKIRT!! SAME COLOR AS JESS!! JOSIEGROSIE60&at;GMAIL.COM
silly Tue, Jan 29, 2008, 3:16 PM
4. All you B*tches need to stop hating dont you have anything else to do. Jess can sing and nick was the loser in this relationship so dont be hating.
vonvon Sun, Mar 2, 2008, 6:41 PM
5. 50 CENT, JENNIFER LOPEZ, FERGIE, AMANDA BYNES, PUFF DADDY, SARAH JESSICA PARKER, VENUS WILLIAMS, PARIS HILTON, BRITTNEY SPEARS, OLSEN TWINS, TO NAME A FEW. IF SHE PORTRAYING HERSELF TO BE ALL ABOUT MONEY THEN THESES GREAT CELEBERTIES SHOULD ALSO BE LOOKED AT THE SAME WAY.
Jo Tue, Apr 15, 2008, 7:23 AM
6. Woo! Go Jessica! You're amazing! Will all you haters leave her alone, she has a brilliant voice, is down-to-earth and beautiful! All I can say is, if you hate her, you're obviously jelous of her! xxx